The Demo Site

Starting from the idea to find alternative beverages other than beer body warmers, beverage packaging is created labeled Red Ginger's Corner. Initially only the original flavor of red ginger, now evolved into several variants taste.

Darul Mahbar as the originator of the claim started this business two years ago, with the main product Red Ginger Instant. Further developing the idea to present a different flavor variants, such Cappucinno, Chocolate, Stawberry, Vanila, Espresso, and also Creamy and the original will be retained.

"If there is beer abroad, here are the Red Ginger. In addition to creating a warm, ginger is also a lot of properties," Dar said while talking to detikFinance Entrepreneurial Party event in Jakarta, Sunday (04/11/2010). He confessed, the idea makes sense variant with red ginger is the main ingredient is already present in his mind. But because of limited ability, he just might start in one month backward.

Nugroho is a good thing that became his business partner, in concocting this red ginger flavor. Darul focus on production and quality control will taste, while the Lucky will be responsible for operational management and marketing. Just be advised, Red Ginger is also diwaralabakan Corner (franchise).

"We have one management. I take care of production. Fortunately, Red Ginger Cornernya. I supply the material to him," said Dar.

Dispensing the beginning, she had hesitated. But after a try to his friends, the response was positive. In this exhibition at the Feast of Entrepreneurial even, Darul target can embrace a business partner (franchesor) counted 100 people.

"Positive remarks. Until yesterday already expressed interest (as partners) 50. Till then maybe 100. But my highest dream is to break the record MURI, the 1000 partners in the first year," he explained.

Several variants of taste on offer were taken from the main ingredient, like chocolate and cappuccino. While for Stawberry and Vanilla extract is obtained from the taste.

Red Ginger's Corner pake itself offers investment as a partner with fairly decent price, that is USD 5 million. With an investment of that, partners will have a booth units, a set of tools pernjualan (dispenser, blender and coffee maker), 140 cups of raw materials (consisting of seven flavors), promotional materials and a guidebook to educate (training) of employees.

What becomes interesting is, Darul with Lucky was not wearing a royalty fee or franchise fee to its partners. Darul only get revenue from the operation of raw material at any time required partners as a seller.

"Our principles are not pressing them for a fee. We only provide the raw material, we can send upon request. One packaging along with cup and lid (per 1 set), for Rp 2500.'ll Stay plus shipping per kg him how," he said.

Red Ginger's Corner Darul believe this is a new business. Until predicted could generate good profits and return on capital (BEP) will be obtained within five months after the operation. One portion, partners will sell for USD $ 5 thousand. Assuming sales reaching 40 containers per day, the partner income amounted to USD 6 million. After the cut rental costs, purchase of raw materials, salaries and other loads, then the net income per month could reach Rp 1.1 million.

"We also plan to modify the existing booth design. But we see the basic material of the booth, because there are suggestions from friends to avoid using aluminum. We're thinking about. But it should not change the investment package. Booth that there alone was USD 3 million, plus equipment and others, "he said.

Darul themselves as entrepreneurs starting new. He was joined in the container Hands On (TDA) in 2008. Native of Sumatra is willing to abandon his profession as an employee of BPR, though it has achieved its position as a manager.

"I feel my ideas are not developed-de. If you want to do anything, should permit the boss. Then I was determined to go to Jakarta, and transferring everything to the business. Starting from ginger instant later was tried Red Ginger saaat this Corner. Hopefully a good result , God willing, "he added.